“Our clients are very private people, and I don’t have much information about them. But I know they come to Quyen to satisfy their ego.”
Artisan Cao Quynh
Located at the top of the hierarchy of needs, each individual’s desire for expression and recognition is present at all times. Today, however, that need is stronger than ever. From thoughts to words, from clothes to accessories, everything becomes a means of expressing an ego declaration, affirming a separate and unique personality. We understand that customers come to Quyn to satisfy that secret “me”. The trust that customers have for Quyn is the trust in the craftsmanship of the artisans, the expectation of a custom-made creation for them, and above all, the pride in the mission of a Vietnamese brand.
Quyn – derived from the name of artisan Cao Quynh – Founder of the brand. In 2010, when Vietnam’s handmade leather industry was still strange and prejudiced, Mr. Cao Quynh chose for his brand a personalization direction, step by step realizing the desire to “make leather craft become a profession”. quintessence of the nation”. Quyn brand was born in that context.
Looking for a color that represents the brand’s mission, we chose yellow on a green background to paint our journey. The yellow color in “Quyn” comes from the proud and proud five-pointed star on the national flag of Vietnam. Besides, the green background brings intense vitality and continuous development like the enthusiasm of the young generation who are eager to contribute to the country. Together, these two shades clearly portray Quy’s spirit. Combined with the color element, the brand name “Quyn” was decided by artisan Cao Quynh in all lowercase right from the initial step of building DNA. He identified this as a Vietnamese brand inspired by the national quintessence, bringing close emotions and carrying the mission of creating humane social values.
During the development, there are strange guests who have become close and close friends with Quyn. The story of “I” is spread and replicated into the story of “we”. We hope that “Quyn” is the embodiment of empathy, a place where customers share their own values and develop together for a common mission: bringing the pride of Vietnamese people to the world.